Isoko ry’ibicuruzwa by’abaguzi byihuta cyane ryongeye kugaruka, kandi kugurisha ahanini byagarutse ku rwego rw’icyorezo

Mu gitondo cyo ku ya 29 Kamena, Bain & Company na Kantar Worldpanel bafatanije "Raporo y’abaguzi mu Bushinwa" mu mwaka wa cumi wikurikiranya.Mu bushakashatsi buherutse gukorwa “2021 mu Bushinwa Raporo Y’Abaguzi Raporo Yambere”, impande zombi zemeza ko isoko ry’ibicuruzwa by’abaguzi byihuta mu Bushinwa ryasubiye ku rwego rw’icyorezo cy’icyorezo, aho kugurisha mu gihembwe cya mbere cy’uyu mwaka byiyongereyeho 1,6% ugereranije n’ibyo gihe muri 2019, no kwerekana icyerekezo gike cyo gukira.
Icyakora, icyorezo cyagize ingaruka zikomeye ku ngeso zikoreshwa n’abaguzi b’abashinwa mu byiciro bitandukanye, kandi cyahinduye cyane uburyo bwo gukoresha umuntu ku giti cye.Kubwibyo, nubwo ibyiciro bimwe byagarutse mubyerekezo byiterambere byicyorezo, ingaruka kubindi byiciro zirashobora kuramba kandi bikaramba kugeza mu mpera zuyu mwaka.
Ubushakashatsi bwakozwe muri iyi raporo bukubiyemo ahanini ibintu bine byingenzi by’abaguzi, birimo ibiryo bipfunyitse, ibinyobwa, kwita ku muntu no kwita ku rugo.Ubushakashatsi bwerekana ko nyuma yo kugabanuka mu gihembwe cya mbere, amafaranga ya FMCG yongeye kwiyongera mu gihembwe cya kabiri, kandi ibyiciro by’ibiribwa n’ibinyobwa, ibyiciro by’umuntu ku giti cye ndetse no mu rugo byunze ubumwe.Mu mpera za 2020, nubwo igiciro cyo kugurisha cyagabanutseho 1,1%, bitewe n’izamuka ry’ibicuruzwa, isoko ry’ibicuruzwa by’abaguzi byihuta mu Bushinwa bizakomeza kugera kuri 0.5% mu kugurisha umwaka wose muri 2020.
By'umwihariko, nubwo ibiciro byibinyobwa n’ibiribwa bipfunyitse byombi byagabanutse umwaka ushize, igurishwa ry’ibiribwa bipfunyitse ryiyongereye ku buryo bugaragara, cyane cyane ko abaguzi bahangayikishijwe n’ibura ry’ibiribwa no guhunika ibiryo byinshi bitangirika.Mu gihe ubukangurambaga bw’ubuzima bw’abaturage bukomeje kwiyongera, abaguzi bakeneye no kugura ibicuruzwa by’ubuforomo bikomeje kwiyongera, kandi n’igurisha ry’abantu ku giti cyabo n’urugo ryiyongereye.Muri byo, imikorere yo kwita ku rugo iragaragara cyane, aho umuvuduko w’ubwiyongere bwa buri mwaka wa 7.7%, iki kikaba aricyo cyiciro cyonyine cyazamutseho ibiciro mu bice bine by’ibicuruzwa by’umuguzi.
Ku bijyanye n'imiyoboro, raporo yerekana ko kugurisha e-ubucuruzi biziyongera 31% muri 2020, akaba ariwo muyoboro wonyine ufite iterambere ryihuse.Muri byo, e-ubucuruzi bwamamaza kuri e-ubucuruzi bwikubye inshuro zirenga ebyiri, kandi imyenda, ibicuruzwa byita ku ruhu n'ibiribwa bipfunyitse biri ku isonga.Byongeye kandi, nkuko abaguzi benshi bamara murugo, imiyoboro ya O2O yashakishijwe, kandi ibicuruzwa byiyongereyeho 50%.Offline, ububiko bworoshye nuburyo bwonyine buguma buhamye, kandi ahanini bwagarutse kurwego rwicyorezo.
Twabibutsa ko iki cyorezo nacyo cyabyaye indi nzira nshya: kugura amatsinda yabaturage, ni ukuvuga ko urubuga rwa interineti rukoresha uburyo bwo kugurisha mbere yo kugurisha + kwipakurura kugirango ubone kandi ubungabunge abaguzi babifashijwemo n’umuyobozi w’umuryango.Mu gihembwe cya mbere cy'uyu mwaka, igipimo cyo kwinjira muri ubu buryo bushya bwo kugurisha cyageze kuri 27%, kandi imbuga za interineti nini zicuruza zohereje abaguzi mu matsinda kugira ngo bashimangire umubano n’abaguzi.
Mu rwego rwo kumva neza ingaruka z’iki cyorezo ku igurishwa rya FMCG mu Bushinwa, raporo yanagereranije igihembwe cya mbere cy’uyu mwaka n’icyo gihe cyo muri 2019 mbere y’icyorezo.Muri rusange, Ubushinwa bwihuta cyane ku bicuruzwa by’umuguzi byatangiye gukira, kandi iterambere rishobora kuza.
Imibare iragaragaza ko bitewe no gukira buhoro no kuzamuka mu kigero cyo gukoresha amafaranga ya FMCG, igurishwa ry’isoko rya FMCG mu Bushinwa mu gihembwe cya mbere cy’uyu mwaka ryiyongereyeho 1,6% ugereranije n’icyo gihe cyo muri 2019, cyari munsi y’ubwiyongere bwa 3% muri 2019 ugereranije hamwe nigihe kimwe muri 2018. Nubwo igiciro cyo kugurisha cyagabanutseho 1%, isubukurwa ryinshuro zo guhaha ryateje imbere kugurisha kandi ryabaye ikintu nyamukuru cyatumye ibicuruzwa byiyongera.Muri icyo gihe, hamwe no kurwanya neza icyorezo mu Bushinwa, ibiryo n'ibinyobwa, ibyiciro byita ku bantu ndetse no mu rugo byagarutse ku buryo bwo “kwihuta kwihuta”.